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Sugar-Free, Without the Asterisk

Aug 21, 2026 · 1 min read

Sugar-free claims get a bad reputation for a reason. Most brands mean "less sugar" or "no added sugar" and hope nobody checks the label too closely.

We don't need the hedge. Every product across the CRUMAIRE range has a sugar-free variant, and every one of them sits below international diabetic-safe thresholds. Not "low sugar." Not "no added sugar." Sugar-free.

That includes the products people usually expect an asterisk on — Peanut Crunch, Friction, the ones with real texture and real sweetness built in some other way. The formulation changes. The standard doesn't.

Islamabad hasn't had a chocolate brand willing to say this plainly before. We are.

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